Going into this semester, I knew that I would like this class but I did not realize how much I would enjoy it. I went into this semester not knowing much about how to create a social media campaign, yet alone use Hootsuite completely. And now, I am happy to say that I will be able to take a lot of the knowledge I learned from this class into my future.
This class was the class that finally allowed me to figure out what I wanted to do for the rest of my life. For those that do not know, after I had a “mid-life crisis” I decided I wanted to change my major. I was originally an Entertainment Industries Technology major but quickly realized (from this class) that I wanted to change my major to Integrated Advertising and Public Relations.
Although it was a scary decision, I could not be more grateful that I made the right decision. I have not regretted my decision at all and I look forward to my next classes I will be taking for this major. I still have a passion for the entertainment industry, but I just realized that I am more interested in the publicity side of things rather than the business side.
One of the many things I learned from this class would be that analytics are much more important than you might realize. According to Social Wall, you can use analytics to “track your progress, figure out what works, and drive efficiency”. Tracking your progress is important to see how many impressions you have, what those impressions are, and see how data’s impact will increase over time.
Figuring out what works is essential to continue to grow your social media following. If you do not know what works and what does not, the chance of you succeeding is going to be less than before. As soon as you have enough data to work with, you will be able to see what social media channels work better for you. You will also be able to “check what channels do best with certain types of content, and which provide the most amount of visits to your website”. (Social Wall)
Driving efficiency is important to be able to determine what posts are more beneficial and have more of an impact for you. You can also prioritize what platforms you should and should not focus on. For example, if you are trying to promote a song, chances are you might use YouTube, TikTok or Twitter to promote it but you most likely won’t use Snapchat to promote it.
One negative thing that I learned from this course’s content would be that some companies are horrible at crisis communication. Half of the companies that do not properly communicate during a crisis don’t follow these three steps from Hootsuite. Those three steps are creating a social media policy, securing your accounts, and using social listening to identify potential issues.
Creating a social media policy should be a given if you are going to run a social media account for a company. According to Hootsuite, “some of the worst social media situations start with an employee posting something inappropriate.” In your social media policy, you should include “copyright guidelines, privacy guidelines, confidentiality guidelines and brand voice guidelines.” By having those social media guidelines it is less likely that an employee will break a rule that they might not even know about (if it is not written down).
Overall, I am grateful for all this class has taught me. I will be able to look at social media in a different way. After taking this class, I was able to realize that good communication is just as important face-to-face as it is online. I look forward to utilizing my skills to execute a social media campaign (that doesn’t get affected by a pandemic) in the future.